Tagged: social media

Clean Up Your Social Media Profile: People Are Looking!

What if I told you that we all have two resumes?


The first is the crisp white sheet sprinkled with bullet points and carefully-chosen verbs. On it are descriptions of our education, the positions we’ve held, and acquired skills. This one we reserve for job interviews.

And then there are our other “resumes:” the Instagram account that reveals our love for happy hour, the Twitter account turned gossip column, and the Facebook profile that has pictures that are just a bit too NSFW.

The reality is that hiring managers are looking at your social media just as thoroughly as your resume or cover letter. In fact, 45% of hiring managers use social media to learn more about potential candidates. Which means you want it to be just as pristine.

But cleaning up your online image doesn’t mean you need to change everything about who you are. It just means you may need to monitor how you post or what you share (and with whom).

Here are eight tips that’ll help you project your best online self—without sacrificing your personality.

1. Make Your Accounts Private

Let’s start here in case companies are already looking at your social media. Simply go to your settings and choose only “friends” to see your activity.

Also, if you really want your profiles to remain personal, maybe only accept friend requests from people you know and not anyone in your professional network, like old bosses or co-workers.

That said, if you want to remain public, you should…

2. Hide or Delete Any Inappropriate Posts

These posts don’t need to go away completely! You can always archive Instagram photos, save Snapchats to memories, hide content from your Facebook timeline, or set your settings to “Only me” so certain posts are private.

3. Deactivate Old Accounts

Like your middle school YouTube account that’s been floating on the internet for far too long. If you wouldn’t care to revisit your teenage self, you probably don’t want hiring managers to, either.

Even if you don’t think you have any, google yourself! You might be surprised what you forgot you signed up for.

4. Add the Right Photos

Your photo is literally the first thing hiring managers see when they find you online.

No need to get a professional headshot, but do make sure that your profile and cover photos are professional and easily visible (and actually have one, none of that Twitter egg nonsense).

5. Add a Professional Bio

This is the best way to explain who you are, what makes you unique, and why you’re the perfect hire.

Not sure how to write one? Here’s an article that can help you craft the perfect bio for each platform.

6. Edit Your Handles and URLs

Because a custom url takes less than a minute to create, and looks far more intentional.

7. Post Industry-Related News, Quotes, or Articles

Post, share, or retweet anything related to the industry you’re in or want to be a part of. When a hiring manager sees that the mission of their company falls in line with your own brand, they’re even more likely to consider you for a position.

8. Follow Inspiring People and Companies

Blogs, news sources, and any other website you love count, too! This tells managers what you’re passionate about, which leaders you admire, and what trends you’re up-to-date on. As weird as it may seem, we also are who we follow.

Here are some Twitter and LinkedIn influencers we recommend.

Lastly, make smart social media choices. Before you post something, contemplate whether it matches the online presence you wish to uphold.

Think of it this way: If a hiring manager brought it up in an interview, would you be able to explain why you posted it?

Hashtags Job Hunters Need To Know

15 Great Twitter Hashtags to Secure Your Dream Job

by Kate Jones | Aug 17, 2017 | Social Media Job Seeking |Career Enlightenment

Hashtags to find an employer:

  1. #hiring: Unsurprisingly, the number one hashtag hiring managers use.
  2. #joblisting: This one is pretty much guaranteed to take you straight to a role specification.
  3. #tweetmyjobs: This has been tagged nearly a million times so it’s worth including in your search.
  4. #ukjobs: If you’re looking for something UK based this will take you straight to the goods. You can also change it up with #*yourcity*jobs to get super specific.
  5. #graduate: If you’re fresh out of university, use this hashtag to find graduate positions.

Hashtags to let employers know you’re looking:

  1. #hireme: Get straight to the point – you’re on the lookout!
  2. #resume: Twice as popular as #CV, this is the one to use if you’re sharing your resume online.
  3. #MBA: If you have an MBA, let potential employers know about your impressive educational background.
  4. #HR: This hashtag makes your post visible to anyone searching in the HR thread.
  5. #careerchange: Great if you’re looking to take your career in a new direction.

Industry specific hashtags:

  1. #salesjobs: This popular hashtag will take you straight to sales jobs listings.
  2. #accounting: If you’re an accountant you’re in luck – listings in this field come up regularly on Twitter.
  3. #SEO: A popular area for recruitment, this one has been tagged more than a million times by job seekers.
  4. #journojobs: For budding journalists, look no further than this hashtag to find your dream position.
  5. #industry: Use this with another tag like #tech or #marketing and you’ll find listings matched to your area of expertise.

If you have a crystal-clear idea of what you’re after, hashtag the specific job you are looking for. This is perfect for those of us in specialist industries such as web development, HR or professional services.

Another option if you’re looking for something a little more niche is this clever tool from Hashtagify which allows you to search for popular hashtags.

Finally, a great way to grab the attention of a potential employer is by using a picture with your tweet – Twitter posts with images receive 150% more engagement.

Conventional methods for finding a job are slowly fading into the background, and the hashtag is now your best friend for securing the position of your dreams. Twitter should be right up there at the top of your list of ways to find your next role.


5 Tips For Keeping Your References Fresh

Job candidates no longer mention references on their resumes but still need to have a list of people for potential employers to call.  Before setting up an interview, employers frequently search for you online and may contact your boss or co-workers even before you meet face to face.  Here are some things you can do to be prepared.

  1. Ask before listing someone as a reference.  Don’t assume that everyone has a good story to tell and is willing to tell it.  Don’t blindside your references by not asking if they are willing to recommend you.
  2. Build a solid list of references.  You may want to use different people for different circumstances.  Consider supervisors from other departments where you have trained or worked on projects.  Do you have a good relationship with your supervisor’s boss? Have your co-workers been promoted to supervisory positions?  Do people from previous employment know you better than your current colleagues?
  3. Stay up to date with your references.  Let them know that you are searching and with their permission would like to use them as a reference.  Stay in touch with their careers, promotions and interests.  Keep the info-loop open!
  4. Do your best to stay on good terms with everyone.  You can’t be sure who your potential employer knows.  Network and help others.
  5. Cultivate your on-line presence and brand.  Participate in groups on LinkedIn, comment in chats and group postings.  Follow companies that may have job openings.  Be sure you  are able to be found by potential employers on social media.  Make sure that what is found is consistent and illustrates what you want searchers to know about you.

In today’s world, openings are frequently filled through a network without ever being posted.  When a grant writer is needed a search may be made on line or colleagues may be asked to recommend someone.  It is important to be ready to present a resume and references on short notice.

Lets talk about how to identify a good reference and how to be one!  Email stephanie@astephanie@accessguidance.com or call 610-212-6679.

Is Your Social Media Presence College Ready?

This won’t be there first time this blog has covered social media accounts.  It goes without saying that you need to keep your presence acceptable to college admissions officers and potential employers who increasingly investigate candidates through their social media accounts.

Social media can help you achieve admission or a job if you use your social network wisely.    Here are 5 ways you can do that.

  1. Post appropriate material for the platform.  What looks great on Snapchat may not a good fit for Instagram.  Consider your audience and post accordingly.
  2. Use your profile to reveal information.  Write about what you hope to study and why it interests you.  Add accomplishments.  Mention steps you are taking to reach goals.
  3. Place posts strategically rather than repeating the same material across the board.
  4. Google yourself occasionally.  Remove old material that doesn’t fit the image of who you are now.
  5. College admission and job acquisition require self marketing.  Think of social media as part of your marketing campaign.

Keep your social media presence real.  Don’t over edit, do let your personality shine.

I can help you develop social media as a tool.  Lets talk! stephanie@accessguidance.com or 510-212-6679.

More on social media: http://accessguidanceblog.com/2014/10/your-social-medi…ollege-admission/



How to Be Noticed By Hiring Managers and Recruiters

To get hired you need to a blip on the radar of the person responsible for filling the marketing-or-negotiating-942991_640position.  If she or he doesn’t know about you, you haven’t a chance to sell yourself.

Raise your visibility.

You can do this on line through social media. Having a LinkedIn profile that you regularly update gives professionals a way to see who you are.  Add training and skills as you acquire them including current projects.  Facebook, if done in a professional manner, could be another plus.

Quote, tweet or re-tweet articles or comments by others in the industry.  Use keywords where relevant.

Show your proficiency

Answer questions on question boards like Quora.  Post on blogs related to your specialization or create your own on a topic of interest in your industry of profession.

Tweet links to anything you’ve published or highlights of your project findings. If you are in college you can quote your research or papers.


finger-on-net1648573_640Join professional organizations. Submit papers to journals. Attend conferences where  you can meet significant individuals and recruiters.

Join Meet-Ups or networking groups.  Local organizations don’t need to be industry specific.

College job fairs can lead to connections with human resources people.  Stay in touch with them to remain top-of-mind.

Develop your brand

Your brand is the tag line that identifies the problem you solve.  For instance, a personal organizer might be a Closet Magician.  Create an elevator pitch and business cards that showcase your brand.

Be ready to answer when someone asks what you do: “I’m a closet magician who makes the clutter disappear and your favorite outfits come to life.”

It is reported that 85% of recruiters find their new hires on social media and through connections.  Make sure you’re present and hire-able in the places where hiring managers are looking.

Need help raising your visibility to hiring managers?  I can help you hone your personal marketing approach.  Stepahnie@accessguidance.com or 610-212-6679.


How to Start Your Career Above the Mailroom

There is plenty of evidence that internships are door openers to jobs. The following article by Edward S. Brown offers other ways to get your accomplishments in front of those who are hiring..

How College Graduates Can Enter Their Professions on Top
Edward S. Brown, M.S. 6/27/16 Linkedin

The best way graduates can show prospective employers that they have the necessary skills to succeed is by building their own body of work.

First, determine the pain points that currently exist within a given profession. Every forbes-924140_640profession and industry has some problems that need to be solved. By reading periodicals and leading industry magazines, students can become aware of the challenges within a profession and begin documenting possible solutions. This serves as a conduit for establishing intellectual property that creates an advantage against competition for limited internship opportunities, as well as scarce job openings.

Second, use different formats to document solutions. Articles, books, podcasts, and videos are excellent ways of establishing a track record. In fact, what better way to connect with decision-makers than to interview them for independent research and forward the findings to them for consideration? By acting like leaders within an industry independently, students are demonstrating that they are “movers and shakers” who don’t wait around for opportunities, they actually create them.

tablet-1758352_640Finally, use social media platforms to publish works, particularly in industry-related LinkedIn groups. Social media allows students to broadcast industry solutions directly to the individuals most affected. The beauty of social media is that students only need one influencer to recognize the value of their offerings to gain traction.
In a changing world, students can lament about how their future isn’t as bright as past generations, or they can make their future brighter by creating their own sunlight.

Identifying pain points and speaking to them are a challenge.  Lets work together to find the stepping stones in your career path.  stephanie@accessguidance.com or 610-212-6679.

Using Social Media To Your Advantage

Where is Waldo?
Where is Waldo?

Did you know that your social media accounts like Facebook can help you reach goals?  By curating the information and photos you post you can help or hinder your acquisition of a job or scholarship.



Listen to the podcast to learn more.

Profile management is a critical endeavor for anyone who is a student, who works or eventually wants to be employed.  Use social media as a marketing tool to stay top-of-mind, highlight accomplishments and new skills.

Access College and Career consultants will help you make the most of your online presence as one of our services to clients who are ready to move up or move on.  Call or text 610-212-6679 to see how we can help you.